Want to register your trademark? Know what distinctiveness is!

Image: Canva When doing a trademark registration in the Benelux or EU, the trademark you want to register must be distinctive. But what does this actually mean? And why is it mandatory?    Note: this article is not about checking if your trademark is “available”. Want to know more on checking if your trademark is available? Read my previous article on this subject [in Dutch]! What is a trademark? A trademark registration grants the trademark holder a monopoly for use […]

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