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IP movie tip: The Founder

I still regularly hear people say “Spend money on a trademark? Oh, but IP is not super important!”. Perhaps these people should watch the film The Founder. The film tells the story of the founding of McDonald’s, the world’s most famous fastfoodrestaurant. Turns out that in the founding of McDonald’s there were some huge IP-screw ups resulting in a loss of many hundreds of millions of dollars…so you were saying IP is not important? A special hamburger joint We meet […]

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