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Trademark registration: name or logo?

In a previous blog I explained why it’s not possible to register a name and a logo in one single application. To register both your name and logo, you need to apply for two trademark registrations. In this blog, I will further elaborate on the differences between names and logos. Word mark  As explained in my previous blog, names (or: word marks) are in principle stronger. A word mark covers the word or name, regardless of how it’s portrayed. A […]

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